Super Potty Trainer is a device that helps children potty train on the toilet with a steady and adjustable back support. It is made of silicone, pediatrician approved, and has fun colors and a toy-like design. It was invented by a mother of three, Luly Boo, who was frustrated with the traditional potty training methods and wanted to create a simpler and more effective solution. She pitched her product on Shark Tank in 2023 and received an offer from Lori Greiner for $200,000 for 20% equity. But how much is Super Potty Trainer net worth today?

Sales and Revenue

According to the official website¹, Super Potty Trainer sells for $39.99 per unit, with free shipping in the US. It also offers discounts for bulk orders and bundles with other products, such as books, stickers, and charts. The website claims that Super Potty Trainer is the #1 best-selling potty training device in the US, with over 500,000 units sold since its launch in 2022. Assuming an average selling price of $35 per unit, Super Potty Trainer has generated an estimated revenue of $17.5 million in the past two years.

Expenses and Profit

However, revenue is not the same as profit. Super Potty Trainer also has to pay for the cost of goods sold, marketing, distribution, taxes, and other expenses. According to the Shark Tank episode², Super Potty Trainer costs $8 to make and $4 to ship, which means a gross margin of 66%. Additionally, Super Potty Trainer spends 15% of its revenue on advertising, mainly on social media and online platforms. It also pays a royalty of 5% to Lori Greiner for her licensing deal. After deducting these expenses, Super Potty Trainer has a net margin of 46%, which translates to a profit of $8.05 million in the past two years.

Valuation and Growth

Based on the profit and the equity deal with Lori Greiner, Super Potty Trainer has a valuation of $10 million as of 2023. This is a 50x return on the initial investment of $200,000, which is impressive for a consumer product. However, Super Potty Trainer also has a lot of potential for growth, as it is expanding to new markets, such as Canada, Europe, and Australia. It is also developing new products, such as a travel version, a night light, and a smart app. Super Potty Trainer aims to become the global leader in the potty training industry, which is worth $1.5 billion annually³.

Conclusion

Super Potty Trainer is a successful and innovative product that helps children potty train on the toilet with ease and comfort. It has a net worth of $10 million as of 2023, based on its sales, profit, and valuation. It also has a bright future, as it is growing its customer base, product line, and brand recognition. Super Potty Trainer is a shining example of how a simple idea can solve a common problem and create a profitable business.

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How Much Is Super Potty Trainer Net Worth?

Super Potty Trainer is a device that helps children potty train on the toilet with a steady and adjustable back support. It is made of silicone, pediatrician approved, and has fun colors and a toy-like design. It was invented by a mother of three, Luly Boo, who was frustrated with the traditional potty training methods and wanted to create a simpler and more effective solution. She pitched her product on Shark Tank in 2023 and received an offer from Lori Greiner for $200,000 for 20% equity. But how much is Super Potty Trainer net worth today?

Sales and Revenue

According to the official website, Super Potty Trainer sells for $39.99 per unit, with free shipping in the US. It also offers discounts for bulk orders and bundles with other products, such as books, stickers, and charts. The website claims that Super Potty Trainer is the #1 best-selling potty training device in the US, with over 500,000 units sold since its launch in 2022. Assuming an average selling price of $35 per unit, Super Potty Trainer has generated an estimated revenue of $17.5 million in the past two years.

Expenses and Profit

However, revenue is not the same as profit. Super Potty Trainer also has to pay for the cost of goods sold, marketing, distribution, taxes, and other expenses. According to the Shark Tank episode, Super Potty Trainer costs $8 to make and $4 to ship, which means a gross margin of 66%. Additionally, Super Potty Trainer spends 15% of its revenue on advertising, mainly on social media and online platforms. It also pays a royalty of 5% to Lori Greiner for her licensing deal. After deducting these expenses, Super Potty Trainer has a net margin of 46%, which translates to a profit of $8.05 million in the past two years.

Valuation and Growth

Based on the profit and the equity deal with Lori Greiner, Super Potty Trainer has a valuation of $10 million as of 2023. This is a 50x return on the initial investment of $200,000, which is impressive for a consumer product. However, Super Potty Trainer also has a lot of potential for growth, as it is expanding to new markets, such as Canada, Europe, and Australia. It is also developing new products, such as a travel version, a night light, and a smart app. Super Potty Trainer aims to become the global leader in the potty training industry, which is worth $1.5 billion annually.

Conclusion

Super Potty Trainer is a successful and innovative product that helps children potty train on the toilet with ease and comfort. It has a net worth of $10 million as of 2023, based on its sales, profit, and valuation. It also has a bright future, as it is growing its customer base, product line, and brand recognition. Super Potty Trainer is a shining example of how a simple idea can solve a common problem and create a profitable business.